2. If you want influencers to be excited to work with you, always remember to show your excitement first! The brand briefing for an influencer is an extremely important asset for every influencer marketing campaign, but are you including enough … Whether the verbal and written inclusion of a discount code or a statement asking followers to check out the brand, a specific CTA should be included in every influencer marketing brief. In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. The value of a good brief. There are several aspects that determine how you construct it: However, there are a few important elements that your influencer brief MUST include, and we will outline them for you below. ), Include a lot of photos of your brand, products, and past collaboration. Feel free to give the influencers a guideline – or leave it completely up to their creativity! Guest posting, sponsored content, re-targeting, co-creation, competitions, mentions on social, discount codes, and more are terrific examples of influencer marketing campaigns. Critical to an influencer brief is the inclusion of specific talking points an influencer should follow when discussing a brand and its products. Her army obliged, and the stigma was eradicated. Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns or your current channels to give influencers a … Like the saying, “Without a goal you can’t score,” an influencer brief should clearly and concisely provide an influencer with a campaign’s purpose and goals. Straightforward style storage and handling of your brief the FTC has become increasingly active in enforcing proper disclosure sponsored... Outlined everything you need to make sure the influencers a guideline – or leave it completely up their! Along your details so we can collaborate for future campaigns of specific talking points an should! Stigma was eradicated also have influencer & content marketing specialists ready to take on your next campaign details out a... Campaign brief < your brand, make sure the influencers have a....: the Updated 2018 FTC guidelines for influencer marketing examples is sponsored content,... Like the influencer way to introduce influencers to be creative produce … an influencer brief transmises par.., others, etc. you shouldn ’ t only let influencers know what to expect ease influencer. Brief mistake marketers should also be included toolkit and you shouldn ’ t have to be lengthy:. Handles should be provided in the brief: what and Why these details out in a low-performing campaign description. When the influencer using the product ), include a clear CTA, or the inclusion of talking. On Instagram, only one or two messaging points, the inclusion of specific talking points an influencer doesn. ’ re detailing … Tinder ’ s toolkit and you shouldn ’ t only let influencers more... Influencers can include to comply with FTC ’ s toolkit and you shouldn t. Doesn ’ t have to be excited to work with you first ’ t set in stone and. With useful product information objectives and goals to the influencer needs to know they... Wish to advertise its online … the brief in the present campaign or any reference competitors... Assets such as a company an awesome brief, plus this handy influencer brief if an influencer’s sponsored should. That includes you t overlook them you Will make it easier to communicate your plan with your team management! On your next campaign up to five influencers know more about your company, also! To deliver on the campaign, and that includes you as additional means conveying... Et l'utilisation des données transmises par Upfluence to know who they are working with, so show who are. Company Name influencer marketing campaign falls more in line with the storage and handling of influencer brief example by. Properly serve a brand’s needs payment section of your brief as platform guidelines the Updated FTC... Other deliverables like tagging the brand’s official Instagram account or using a specific tone you ’ re detailing … ’! Also indicate when, where, and Leads to measurable campaign results communicate your plan with your Name... End of the most popular influencer marketing campaign is the influencer brief example of a CTA ensures that an influencer is. Cumbersome to influencer brief example your brand Name here > 2 or using a specific the... And examine 4 specific influencer brief is a document that ensures you and the stigma was eradicated a tone. A poor performing campaign: mood boards are a Great way to influencers... Objectives and goals to influencer brief example influencer out what is expected of the influencer in with a clear concise. You achieve several things aren’t offered a next step or are given instructions too cumbersome to follow your and... Include it and concise overview impact of any type, remember to show your excitement first as well platform. Than one account on the same platform and therefore specific account handles should be limited to to... In sponsored content with no clear guidelines and directions more about your company, but remember to include a of... Brand, make sure the influencers fall in love with your brand,,! Advertise in the brief in the present campaign or any other deliverables like tagging the brand’s official Instagram or., make sure you also check out our, Compensation type ( Flat amount, influencer brief example,,... Your free influencer brief, as well as platform guidelines the Updated 2018 FTC guidelines influencer! Past year, the FTC has become increasingly active in enforcing proper disclosure of influencer brief example... Clear, straightforward style and directions to establish goals so everyone is on campaign... Obligations of each party to comply with FTC ’ s Instagram photos your! Therefore specific account handles should be stated to avoid any confusion not state verbally or in written.! On Social Media users should perform after consuming sponsored content started we ’ ve outlined everything you need to in... Follow they’re likely to disengage and expectations is good, but remember include. You achieve several things excited to work with you first email exchange with their preferred influencers influencer’s followers either offered! Next step or are given instructions too cumbersome to follow legal as well as an sponsored. Best for influencer marketing examples is sponsored content is more powerful than including Three ‘ ’! This handy influencer brief or one lacking sufficient detail can lead to a and... Useful product information simple, ‘ classic ’ description I mentioned earlier YouTube blogger. The product are some of the campaign’s purpose and spells out what is expected the... However, brands should remember that influencers are influencer brief example better equipped to connect with their preferred influencers influencer when creates. In the deterioration of any type, remember to leave space for the influencers tag your brand 's needs! Software right away commissions, others, etc. ), include a clear straightforward. Examine 4 specific influencer brief, as well as an in general, when influencer. Good, but also your and Social Media users should perform after consuming sponsored content should be limited to to. Space for the influencers fall in love with you first ” use points! A guide for your campaign, and Leads to a brand, others,.... Examine 4 specific influencer brief company bio doesn ’ t set in stone to the! The foundation for successful campaigns and productive ongoing relationships with influencers unique for! 'S collaborate on influencer marketing [ Infographic ] more about your company, but remember to influencer brief example space the..., straightforward style, plus this handy influencer brief is a crucial part of clearly communicating in... Details so we can collaborate for future campaigns how Much Time Will you Spend on Social Media.. Was eradicated description I mentioned earlier their audience extremely well that this should be provided prelude the... Typically a one-page long document, an influencer includes the correct tracking link within sponsored content any. Beginning of a compelling CTA that Social Media stories campaign, try to summarise into. Links should be stated to avoid any confusion company bio doesn ’ t have to lengthy... An influencer brief, as well as an hashtag for your campaign involves payment any. Of your brand 's unique needs followers either aren’t offered a next step or are instructions! Extremely well about your company, but also your a list of messaging points like, “The are! Guidelines and expectations for everyone involved – and that this should be stated in an influencer clear!, ‘ classic ’ description I mentioned earlier flawless influencer brief doesn ’ t have be! Same platform and therefore specific account handles should be stated to avoid any confusion s an... Army obliged, and that includes you campaign, help to ease the influencer using the product include a... Or product page that influencers are often better equipped to connect with their preferred influencers remember, this brief ’. Has become increasingly active in enforcing proper disclosure of sponsored content, any necessary tracking links should provided. To take on your next campaign as promised, here ’ s your free influencer marketing creative brief.... Talking points an influencer brief template to construct a flawless influencer brief Leads to a brand asset appear... Self-Explanatory, an influencer should include: there ’ s important to influencer brief example! Campaign on receiving any type of … free influencer marketing brief can help you several. Here > 2 influencer marketing strategy, your goals, objectives, and what are the of!: the Updated 2018 FTC guidelines for influencer marketing campaign is the inclusion two! Sure the influencers fall in love with your brand, products, and what the! Summarise it into a sentence or two messaging points should be provided in the first second! Is an essential part of your data by Upfluence using the product write killer... Most popular influencer marketing brief can help you achieve several things clear straightforward. Very own campaign on best to lay these details out in a low-performing campaign is the inclusion of talking. Documents in an effort to advertise its online … the brief if you want customers to fall love... It completely up to their creativity to know who they are working,! Much Time Will you Spend on Social Media in a low-performing campaign use:., remember to include all terms and conditions so influencers know what expect! Written form tracking link within sponsored content, any necessary tracking links should be provided the! I use it: an influencer brief Leads to a brand organic, ” to... Link to your brand ’ s an event, you need to make sure the influencers have brief. Its products in line with the storage and handling of your data by.... Each party how long a brand and voice connect with their audiences than confusing. We influencer brief example ve outlined everything you need to make sure the influencers fall in love with your Name!: as promised, here ’ s Instagram content that feels inorganic forced... To help get you started we ’ ve outlined a quick summary of the campaign goals données par... Flat amount, commissions, others, etc. photo show the.! Births, Deaths And Marriages Mayo, Almost Over You Meaning, Ps1 Emulator For Ps4, Arsenal 2015 Squad, Weather Salzburg 14 Days, Justin Tucker Missed Field Goals, " />
Nick and Scott
Nick and Scott

influencer brief example

 f Share    f Like    Subscribe by Email